2011年4月7日星期四

Consumer groups are quietly changing the ... department store to look at

department store with the One is romantic, a place to meet the dream of life, the other is cold, no emotion database and the lot number, the two seem to really irrelevant.
However, there is no association between two things may really exist, Who would like this question: why are young and more skin care products in the sell side; why the sports brand after 2008 began to decline, but since then flocked to tide license; why this two-diamond jewelry even less Discount is also good business to do ... ... if the early demographic point of view, may be able to ride a big black horse.
tide is just the brand licensing and sports two withdrawal of department store brands, are basically impossible to maintain the growth rate before 2008 was.
However, the operators determined to read the following demographic data to find the answer.
the third baby boom in China in 1985-1991,mac makeup wholesale, the average age of 18 years according to projections university ,2007-2008 national college entrance examination is also a record number of years, then began to down. also be reduced.
began to decline when the sports brand, while a variety of licensing and casual tide began to fast, and they happened to be two
sports brand in the circle of agents, there is a word they know is that Means to go about the trend line of those sports brands, such as clover, Vans, CKJeans, Tiger, etc. sports brand sales of these trends quite well to martial arts shop Intime example, CKJeans, Vans's annual sales are more than 1000 million, and the growth rate can not be underestimated.
card in addition to tide outside the target population as million yuan, the annual growth rate of 25%.
industry believes that, starting in 2010, which was born in the baby boom children began to work, began to fall in love, get married,vibram 5 fingers, have children, all this will change the characteristics of mass consumption structure and brand structure The wave of wind and water, and this part of the card after working population is closely related to the consumption trend.
diamond jewelry sales unexpectedly began to come
last year because of soaring international price of gold, diamond jewelry so the light was completely taken away, but as more and more people on the investment in gold bullion caution, drilling jewelry sales growth has become more obvious, which makes a lot of shopping malls by surprise.

is not the same, a lot of women would buy some diamond jewelry for yourself, but every Valentine's Day, Valentine's gifts were mostly between the escort choose diamond ,2007-2008, college kids began to fall in love, drilling jewelry has become to be consumer goods.
young and skin care products in more sell-side
compared to clothing and jewelry, cosmetics industry, I am afraid that many of the most careful and distinguish between segments of a dense was.
Lancome, Estee Lauder, Dior These are the first brand to Hangzhou seats and seize territory, with publicity and sales have been entrenched ever since. Beginning in 2009, many targeting young people have moved into the local mid-market brands such as Origins, Kiehl, Julie Cole, L'Occitane,mac brushes, Korres, Fancl so middle price of these brands, but at 22 years old -26 year-old has considerable influence among young people.
They can expand their territory.
department store to look at marriageable age of 22-28 years, beginning after age 28, married, these life stages will subtly change the structure of department store brands, while the third baby boom in China's children will become the new
last year, Taobao also open most of the transaction and demographic data, for example,mac makeup, users can dress or specific categories of mobile phones sales of each brand were compared, or bring up a specific demographic data in order to understand factors such as gender and age effects on shopping behavior.
In fact, many foreign retail enterprises have tried from the demographic and professional research firm to analyze these data, to provide payment services.

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