category ranking situation, confirmed the overall increase in sales, online shopping has become a consumer to buy one of the ways the most conventional cosmetics. This phenomenon of interaction between the brand and Taobao, presented greater challenges and professional requirements. In addition, consumers continue to increase in the make-up attention, but awareness of Chinese women in the make-up is still in development stage, attention will also be conducive to enhance the heightened awareness of the overall make-up.
high-end cosmetics market boom, according to sales data Taobao 2010 best selling skin care brand ranking: Estee Lauder to make on the upper hand in the first place; Mary Kay and Clinique ranked second, third,; Paris, L'Oreal, Avene, Lancome, The Face Shop, Avon, Shiseido, The Body Shop at four to ten bits.
Hot skin care brands in the luxury brand in Europe and America accounted for most of the mountains and rivers, in line with China is becoming the world's largest consumer of luxury goods trends. Estee Lauder is also a top China's best-selling cosmetics brand, which in previous years, sales in China up to 43% overall growth year on year, the high-end cosmetics market in China the fastest growing brands. Chengdu Wangfujing counters to 4,000 million in sales has been the country's highest, and Taobao's sales counter is equivalent to more than 12 titles.
rapid increase of consumption level to high-end cosmetics market is more prosperous. Mainstream consumer from the past average price of single items such as upgrading to 300-400 yuan gradually left the glaze winter mainstream consumer high-end cosmetics, the average price of single items 500-600 yuan of Estee Lauder, Clinique, Lancome level closer.
BB cream of the world: Make popular Taobao guide 2010 is undoubtedly the most popular makeup
Taobao makeup brands ranked in number one for the Korean brand MISSHA, followed hao123 famous French luxury brand Christian Dior, L'Oreal ranked third, and the United States nail polish OPI similar brand sales; among the four to nine difference is that Benefit, SKIN7 Taobao Kids Monopoly 9, Estee Lauder, The Face Shop, and Jolin Tsai endorsement of the civilian brand blue card position, while the traditional sales of the leading cosmetics Maybelline New York boss, relegated in Taobao tenth of sales.
MISSHA Korea Able C & C Group's cosmetics, the production of the world's first BB cream, makeup trend sweeping the world *** also result from the. BB cream is the foundation was that the replacement, in addition to play a concealer, uniform color, the more important function is to block UV light harm the outside world. It was originally designed by a German doctor of the skin after laser treatment, designed to allow rapid severely damaged skin repair and protection, it is also known as the .
no doubt that the sales ranking line sales quite different: the make-up brand hot Taobao championship,mac brushes, South Korea,mac makeup wholesale, including top brands, including occupying the three seats, defeating the giant Christian Dior and Maybelline cosmetics, It can not help but speechless. The Korean brand because of Taiwan's . Korea, the domestic cosmetics market, the brand from scratch, *** makeup of the popular, no doubt guide the make-up popular Taobao results.
focus to keep skin healthy and cosmetics sales in 2010, skin care / Body / essential oils of the sub-categories, the annual payment of turnover over 10 billion yuan bao. Hot list of the types of cosmetics, skin care products to make four times the sales of a few, and the top eight were all skin care products. This shows that consumers pay more attention to the role of cosmetics, skin care, but also shows that most consumers will give top priority to skin health, not just for cosmetic skin surface.
enter into the male cosmetics market segmentation study times, most men in urban China are aware of Men at work appreciate the leadership of a more readily available , the first impression is particularly important .
In fact, as the mainland's first Most men thought to attract women to give attention to bring their own self-confidence; the more the inner beauty shone forth, the man the more positive attitude towards life. In China, many young men into the high-income conscious men want to achieve can not rely on their ability to work, decent, full of youthful energy to make themselves look more critical acclaim and success, the Chinese men look more and more attention, achieve social and regarded as a key factor in career success, so they started using cosmetics to maintain a personal image.
in less than 5 years in the emergence of a large number of men's cosmetics brand or series, appears to many brand is keen to capture the opportunities of trade, the result is that male cosmetics market as the most important market segments has been formed. Confirmed the fact that, over the past 5 years, male market has become ripe to promote the various brands of cosmetics industry and a powerful engine of growth, more and more new evidence is clear: Chinese male aesthetics is being rebuilt.
it into the new century, into the community to buy children's clothing for men, the aesthetic view of the great changes to the male cosmetics market has triggered a hugely growing up. One male skin care market in China increased by 27% in 2009, and 2010, is growing at a rate of 40%, female skin care market is about 5 times the growth rate, by 2010 only male skin care market capacity will be close to 40 billion If personal care products, including men, men perfume, cosmetics and other goods throughout the male male cosmetics market will reach 80 billion. Male cosmetics market, the market has become one of the biggest surprises.
Xuan Di (Chetti Rouge) is a professional men's rise in recent years, make-up brand, all products are tailored for men, loved by young men. Therefore,mac makeup, upon the introduction to get wide praise. Two consecutive years the brand has also been the man in authority
Taobao hot male make-up list, Xuan Di as a clear upper hand topped the list. Because men value the brand, and women will not be repeated on the IDD as starlings flea faded turn age support Boschniakia glabra quiet line to send the first round to force the release screen servant Cape У Ke Huang
> to meet the individual needs to guide consumption trends?
> from the occupation of computer terminals with Taobao, traditional newspapers and magazines terminals, mobile terminals, and deep into the terminal began to television, Taobao has gradually penetrated into all the channels to reach consumers. Of thought, this is not simply looking for sales, but also the integration of data, manufacturing topics, and guide the fashion trends, the culture media guide with consumer trends
>> cosmetics consumption has two characteristics: First Season very strong, sunscreen, moisturizing, anti-allergy, are with the seasons and weather changes, a quarter to buy hot?; Second, the consumption of cosmetics is very personal, not necessarily for you to meet me. Therefore, the purchase of skin care cosmetics, and word of mouth and user comments are important
>> With the further development of e-commerce to meet the needs of individual users based marketing model will gradually replace the vicious price competition, which will become an inevitable trend Taobao?
> 201,000 Internet users in China, according to online shopping behavior and satisfaction survey more than consumers? In addition, the convenience of online shopping online shopping consumer choice has become a major factor? ratio, and has become? focused, accurate, deepening the personalized service will be Taobao is one important means to attract users. Taobao said the trend away from pure price-oriented, creating e-commerce sites through the core competitiveness and meet the individual needs of consumers, the future development of e-commerce industry has become the inevitable trend of
>> the so-called personalized service, meaning the business according to each customer's age, status, occupation, tastes and other personal characteristics, and past purchasing behavior and buying preferences and other factors, vary to provide unique products and targeted services. To cosmetics, online shopping, for example, the properties of each person's skin is different when buying cosmetics, skin need to characteristics of their own choice. Women are now generally less familiar with their skin, often worship big benefit, and such a blind choice, women's skin is not the best,vibram 5 fingers, on the contrary, if the use of inappropriate topics will lead to a lot of skin?
partners
没有评论:
发表评论