2011年3月15日星期二

Dynamic Marketing Communication Network Marketing in China, Dongguan convenience stores face a reshuffle may be vicious competition

Selling books online submission

Members Area Site Map erode the local convenience store every inch of the market in Dongguan,mac brushes, the United States should be good, Tin Fook, having a good strong brands such as offensive, a serious impact on foreign convenience store. The view in the industry, such as stars like the size of the streets around the convenience stores in Dongguan, is also facing a new round of reshuffle.

who can survive the next round of reshuffle? convenience stores, competition is from the streets onto the Internet, e-commerce is perhaps the future survival of the vane convenience store.

local brands frequently In Dongguan, but any mature community or industrial area, every few hundred meters or even tens of meters have a convenience store. Wang runs

CITIC Plaza, this newly opened Tin Fook convenience stores.

in Dongguan, the threshold of a convenience store business is not high. Including the initial fee, site selection, renovation and other preliminary costs at 20 million, according to Mr. Wang is expected, and now the first month of his convenience store to have more than 10 million turnover, gross profit margin can be controlled in 20%,vibram 5 fingers, except for payment of workers wages, rents and other expenses, net income can be close to the million. According to such a calculation, about two years time will be the basic cost recovery.

3,000 yuan a month or so to have even a very good income. the range of 500 meters has opened many stores, stop-open to open, close down and all convenience stores have opened nearly 10. convenience store chain total to 4,000.



may be vicious competition and the rapid rise of private convenience stores in sharp contrast to foreign investment in the development of convenience stores in Dongguan meet resistance. In 2008, OK convenience store all out of Dongguan. Mr. Wang and his business partner

OK convenience stores was examined causes of failure, the overall economic situation is bad, OK Convenience Stores positioning high-end consumer directly affected, and the low-end positioning in the local convenience store than in Dongguan is no competitive advantage, both internal and external, under increasingly difficult to survive, only closed. >
OK convenience store with a similar business model there is 7-11.

Guangdong Chain Operations Association will Sun Hung said, OK, 7-11 and other convenience stores and into the Dongguan market, is taking the high road, which consumer groups to white-collar and middle class, compared to the United States should Jia, Tien-fu and other chain convenience stores, although the selection of a different road, but the neglect of the consumption structure of Dongguan and consumption habits and other characteristics, resulting in the loss of a large number of effective purchasing power.

convenience store on the orientation of Dongguan, the industry had had several arguments,blackhawks jerseys, a consensus that the convenience store is to facilitate the consumers targeted by consumer groups to force the level, no doubt getting money from the off .

Sun Hung that the main consumer groups in Dongguan migrants, local brand chains to extend into the streets, but by the overall industrial structure of Dongguan, in the production of low-income workers in the mainstream consumer .

Under such circumstances, foreign convenience store strategy followed the experience of first-tier cities,mac makeup, anti-risk abilities will certainly be much worse in the event of economic downturn, foreign investment in high-end convenience stores, consumer groups targeted the reduction in income, will naturally direct impact on business.

current situation is, the local convenience store brand market has basically occupied town of Dongguan.

convenience stores,

in the local convenience store after a round of crazy

way

online store or August of this year, the U.S. House of life on the line should be good.

Meiyijia said Meiyijia living museum is an entity in its more than 2600 stores, based on the actual situation with a combination of e-commerce development business model to create + Catalog + call centers,

Internet access Meiyijia living museum, this site in terms of structure or item sold, with the kind of large-scale e-commerce site is not the second. From food and drink to the fresh, frozen, from a bottle of toner to the suit, life can be good in the U.S. House should buy.

Meiyijia living museum carries Meiyijia the local convenience store giant's restructuring hopes.



in Zhang Guoheng view Meiyijia store's profitability is declining. This shop down the cost to raise a lot.

Zhang Guoheng introduction, e-mall, convenience stores, relying on a strong turn e-commerce entity.

However, e-commerce frequently non-million yuan of investment in general can withstand small convenience stores. Meiyijia admits, compared to Jingdong, Dangdang, Taobao and other well-known e-commerce sites, convenience stores Meiyijia stage in the promotion of e-commerce will be throwing money at a large investment behavior.

highly developed today on the Internet, e-commerce is the trend. The e-commerce, in the future may lead to the local convenience store brand in Dongguan again reshuffle.
(Dongguan Daily Pan Shaojun)

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