Estee Lauder: The unique aromatic superior design (under) [img] ../pic/line1.gif [/ img] -> Source: China Packing network clicks: 74 time :2009-8-19 22:35 : 15 OF: strict test a variety of packaging Estee Lauder packaging
deep insight into the R & D team: good product quality and elegant fashion sense is to Estee Lauder brand image causes long-lasting, so they in this high-end brands Packaging Test invested a tremendous effort. Ms. open Poulter said: exposure under the sun. Meanwhile, we also containers and cosmetics, perfumes and other products for compatibility testing to ensure that packaging perfumes and other products are not corrosive. The key factor in the printing effects (such as the ability to resist friction.)
of the above described packaging testing needs to be a professional engineering experts, therefore, Estee Lauder has established a team of experts in their own packaging. According to Ms. open Put the cosmetics industry is one of the few professional packing team,blackhawks jerseys, to solve the problem of product design and development company. Estee Lauder was hired at Rutgers, Rochester Institute of Technology, University of Michigan, Wisconsin and other famous universities, received professional training in packaging engineering graduates, but also provide internship opportunities for these students.
Estee Lauder graduates employed, first in Long Island (Long Island) packaging testing lab for one year, after which they will be sent to New York to receive more packaging skills training. Currently, the Estee Lauder in the world has 14 senior packaging engineer.
In addition, the Estee Lauder Companies is not only to the brand's packaging design and vertical integration of research and development, she is still Oakland, New Jersey set up its own packing plant, is responsible for packaging, packaging, Estee Dai perfume and other products. The plant is currently the main service in the U.S. market. Overseas, Estee Lauder has set up similar factories, serve the global market.
fruitful Estee Lauder
such as packaging design in the heart of the fragrance products considerable,vibram 5 fingers, if not compelling in the market, then it is a surprise. In addition to Packaging of these products received many honors, the product also perfume Foundation (Fragrance Fonndation) nominated for the 2004 FiFi Awards specified perfume. Estee Lauder
design and packaging R & D team in the . Skin care products is the company's brand in the widest range of products. Although like
Packaging R & D, Reiter, Executive Director, Mr. Wayne Rop that from the technology point of view, the most difficult is the lipstick and eyebrows dyed oil product packaging, as these products need to be able to easily and quickly squeeze out or ejected, and the dose can not be too large. He said that currently the company's R & D team is with Rexam companies and other suppliers of close cooperation,mac brushes, research better ways to solve the problem of purpose in doing so is to not only Rangren love Estee Lauder products, also easier to use.
However, from an aesthetic point of view, perfume, or the focus of attention. After all, designer perfumes to have more room for creativity. Rop said Mr. Reiter, Estee Lauder do not like any of the existing products. This enables designers to have more room for creativity.
However, Estee Lauder packaging design of any project, even perfume packaging, but also allow designers to consider only individuals from the creative, regardless of the practicality and possibility. Each project are subject to market conditions and the actual production conditions. Flynn,mac makeup, vice president of Global Design said: variations? how important this change? in the new packaging design will never encountered technical problems encountered?
male models
with Male models Therefore, packaging design, packaging of male models will be different. Reiter, according to Mr. Northrop, male models,
In addition, male models, The bottleneck of male models and more angular design more detailed, making it easier to distinguish it from the bottleneck rounded female models. Overall, female models used tear bottle shape, while the male models the deformation of the bottle is the body of tears.
Rop Mr. Reiter said, Estee Lauder always try their products and their packaging into one. He said: products - from the packaging, you can see out.
difference in the packaging design, it really can make products on the market with a competitive advantage? Estee Lauder also with his own practice, proved this point.
deep insight into the R & D team: good product quality and elegant fashion sense is to Estee Lauder brand image causes long-lasting, so they in this high-end brands Packaging Test invested a tremendous effort. Ms. open Poulter said: exposure under the sun. Meanwhile, we also containers and cosmetics, perfumes and other products for compatibility testing to ensure that packaging perfumes and other products are not corrosive. The key factor in the printing effects (such as the ability to resist friction.)
of the above described packaging testing needs to be a professional engineering experts, therefore, Estee Lauder has established a team of experts in their own packaging. According to Ms. open Put the cosmetics industry is one of the few professional packing team,blackhawks jerseys, to solve the problem of product design and development company. Estee Lauder was hired at Rutgers, Rochester Institute of Technology, University of Michigan, Wisconsin and other famous universities, received professional training in packaging engineering graduates, but also provide internship opportunities for these students.
Estee Lauder graduates employed, first in Long Island (Long Island) packaging testing lab for one year, after which they will be sent to New York to receive more packaging skills training. Currently, the Estee Lauder in the world has 14 senior packaging engineer.
In addition, the Estee Lauder Companies is not only to the brand's packaging design and vertical integration of research and development, she is still Oakland, New Jersey set up its own packing plant, is responsible for packaging, packaging, Estee Dai perfume and other products. The plant is currently the main service in the U.S. market. Overseas, Estee Lauder has set up similar factories, serve the global market.
fruitful Estee Lauder
such as packaging design in the heart of the fragrance products considerable,vibram 5 fingers, if not compelling in the market, then it is a surprise. In addition to Packaging of these products received many honors, the product also perfume Foundation (Fragrance Fonndation) nominated for the 2004 FiFi Awards specified perfume. Estee Lauder
design and packaging R & D team in the . Skin care products is the company's brand in the widest range of products. Although like
Packaging R & D, Reiter, Executive Director, Mr. Wayne Rop that from the technology point of view, the most difficult is the lipstick and eyebrows dyed oil product packaging, as these products need to be able to easily and quickly squeeze out or ejected, and the dose can not be too large. He said that currently the company's R & D team is with Rexam companies and other suppliers of close cooperation,mac brushes, research better ways to solve the problem of purpose in doing so is to not only Rangren love Estee Lauder products, also easier to use.
However, from an aesthetic point of view, perfume, or the focus of attention. After all, designer perfumes to have more room for creativity. Rop said Mr. Reiter, Estee Lauder do not like any of the existing products. This enables designers to have more room for creativity.
However, Estee Lauder packaging design of any project, even perfume packaging, but also allow designers to consider only individuals from the creative, regardless of the practicality and possibility. Each project are subject to market conditions and the actual production conditions. Flynn,mac makeup, vice president of Global Design said: variations? how important this change? in the new packaging design will never encountered technical problems encountered?
male models
with Male models Therefore, packaging design, packaging of male models will be different. Reiter, according to Mr. Northrop, male models,
In addition, male models, The bottleneck of male models and more angular design more detailed, making it easier to distinguish it from the bottleneck rounded female models. Overall, female models used tear bottle shape, while the male models the deformation of the bottle is the body of tears.
Rop Mr. Reiter said, Estee Lauder always try their products and their packaging into one. He said: products - from the packaging, you can see out.
difference in the packaging design, it really can make products on the market with a competitive advantage? Estee Lauder also with his own practice, proved this point.
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